Freelance campaign
James Strand Comic Reel Campaign
One five-second edit grew into twelve vertical videos.
A paid freelance engagement combining Golden Age comic motion, vertical editing, captions, sound and a 56.8-second collection story ad.
- Short-form series
- Campaign systems
The opportunity
The client supplied a short animated comic cover for an Instagram Reel. The first edit led to ten additional cover reels and a longer collection story ad.
The production challenge
Preserve each comic animation and joke while building a consistent vertical campaign with clear captions and sound.
The solution
Raffy reframed supplied animations, built intros and outros, timed subtitles, balanced music and effects, and developed supplemental visuals for the longer story ad.
Selected frames
The collector
The collection story introduces its subject through a comic-reading portrait.
An investigation beat
A pixelated case-file portrait supports the story’s investigation sequence.
Comics on the street
A hand-lettered “Comix $100” sign anchors a textured, comic-style street scene.
The campaign destination
The closing frame brings MyComicShop.com onto the laptop screen.
A graphic story hook
The campaign’s bold graphic treatment compresses the collection story into a visual hook.
What we delivered
A production scope built around the story, channels, and materials the project genuinely required.
- One initial vertical comic-cover reel
- Ten additional cover-based reels
- 56.8-second collection story ad
- Captions, campaign intros and outros, music and sound
- Client
- Paid freelance client engagement
- Industry
- Vintage comics and social advertising
- Production credit
- Raffy Dematawaran, freelance production
- Lead
- Raffy Dematawaran: video editing, motion design and AI-assisted visual production
- Year
- 2026
The outcome
The completed engagement expanded to twelve vertical deliverables. The collection story ad was used for Instagram and Meta advertising; no ad-performance metrics are claimed.
Original portfolio case and credits ↗
This case documents Raffy's freelance editing, motion-design and AI-assisted production role. Supplied comic animations, artwork, archival references and trademarks belong to their respective owners. MyComicShop.com is the campaign destination, not a claim of a direct agency-client relationship.
Capabilities used
Explore the production services behind this work and the ways they can be shaped around a new brief.
