Product and launch

SearchLocal

One test commercial became a three-film campaign.

A connected commercial system combining believable local-business scenes, product motion, voiceover, editing, sound, and reusable campaign assets.

Campaign systems
AI video production
Motion and 3D

Initial scopeOne paid 30-second test

Final scopeThree completed commercials

DeliveryFull HD campaign masters

Extended valueReusable assets and file support

The opportunity

SearchLocal supplied scripts, its website and web app, and a rough reference, but no finished video or image library. The brief called for believable local-business scenes and a commercial style, rather than an illustrated explainer.

The first assignment was a paid 30-second test for a broader streaming-TV commercial series. After that test, the client commissioned two more commercials.

The production challenge

Each film had only 30 seconds to establish a recognizable business situation, introduce the platform, show selected features, and land a direct call to action.

Generated lifestyle scenes, interface animation, typography, voiceover, music, and sound had to feel like one commercial rather than a collection of disconnected assets.

The solution

We built each film around a simple sequence: establish the business need, introduce SearchLocal as the next step, demonstrate selected product value, then close with a campaign-ready message.

Raffy led the production from storyboard and shot planning through AI-assisted scene selection, SearchLocal interface animation, editing, voiceover updates, sound, and final Full HD delivery. Reusable end cards and organized files let the client's team update promotional messages and codes later.